Blog

What do you need to know about organic reach?

You hear about “organic reach” but do you really know what it is?

You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach, organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel.

Organic reach and paid reach became a part of regular business lingo with Google. In fact, it is still common to hear businesses say “I want...

Read more…

Go RAW on Instagram to Build Your Business [Speaker Magazine]

[This article was originally featured inSpeaker Magazine.]

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, there were five completely different strategies for how they use and how they determine results. There were only two consistent messages in the interviews, one, use the native app which means install Instagram on your phone and use that. Do not rely on third-party tools to help you manage or automate your activity. And second, if you...

Read more…

Should Your Brand Ever Apologize For A Mistake?

“I’m sorry.” or “I made a mistake.”

What do you think of professionals who admit that they are wrong?

Does it matter if they are being sincere in their apology? Does their mistake or admission alter your views on them or their brand? Should it?

I was having a conversation with my husband about current events and he made the statement “One thing that Trump has taught me is that if you are in the public eye, you should never admit your mistake or apologize for it.”

Honestly, this took me by...

Read more…

How Does the Repeal of Net Neutrality Affect Consumers & Small Businesses?

Net Neutrality (Open Internet Order) was enacted on Feb 26th, 2015. It stated that Internet Service Providers (ISP) are not allowed to block, throttle, or discriminate between content on their site and across the internet.

In December 2017, the Federal Trade Commission (FTC) voted to repeal Net Neutrality. This puts businesses like yours at risk for being harder to find—and it’s already hard! It puts consumers at risk because they will have a harder time finding the information and products...

Read more…

Build Your Client Avatar on the Star Coach Show - Listen Here

Mel DePaoli was interviewed by Meg Rentschler on STaR Coaches-Strategies, tools and resources for professional coaches.

What is the value of having an online presence and how can you engage with the virtual world in a way that creates an impression on your target audience? That is the essence of whatMel DePaolidoes and she shares her strategies with us in this episode of STaR Coaches.

She shared with us about how to create your Customer Avatar. Listen to Episode 59 of STaR Coaches to find out...

Read more…

Stop Measuring 'Likes' If You Want More Business

Every business wants an “ROI” from their social media activity…just as they would from every other aspect of their business. It makes sense. However, ROI is not always a linear path when it comes to social media. For example, a 'like’ has different meanings and produces different results on different platforms. It is also the easiest to fake. Because of this, it is very important that your team takes the time to decide what is really important, sets realistic goals, and specific metrics or...

Read more…

You Will Spend Over 5 Years of Your Life on Social Media

View the full infograph here.


The average person will spend over 5 years of their life on social media according to a study done by MediaKix.

According to the study, the average time spent per day on YouTube is 40 minutes, Facebook is 35 minutes, Instagram 15 minutes, and Twitter is a lone one minute. When you add that up over a lifetime it is 5 years and 4 months.

Also keep in mind that it is not just the time spent per platform that is increasing, it is also the number of people using them...

Read more…

How to Consistently Find Really Amazing Content Easily

I love this article about how much time and money small businesses spend on social media. Here are a few highlights:
  • The majority (43 percent) of small businesses spend about 6 hours per week on social media (about the equivalent of one whole workday?)
  • 55 percent of small businesses have blogs...and the average post takes about 1-3 hours to create?
  • Most post on Facebook and Twitter several times of week...Pinterest and LinkedIn? Not so much.
  • $26 is the minimum that most small businesses pay...

Read more…

Build a Successful Social Marketing Strategy Now

Do you have an actual social media strategy? And I don’t mean where you have it scheduled to open up Facebook to make sure you post daily which ends up with you watching cute kitten videos then next thing you know it's an hour later. You know you’ve done this. Don’t worry, so have I.

Creating a social media strategy can sound pointless and overwhelming. After all, social media is supposed to be live as it’s happening, so why would you have a plan? Then you start thinking about all of the other...

Read more…

How to Actually Attract the Right Customers Online

It’s easy to be seduced by numbers. We assume that more is always better…and in some instances it is, but not always. If I were to offer you one million likes, fans, or followers of your choosing but none of them would be interested in doing business with you OR five hundred likes, fans, or followers of your choosing and all of them are interested in either doing business with you or interested in the services you offer which would you choose?

If you only look at the numbers your initial...

Read more…